Air Later Life Academy has appointed specialist financial services group Just as its latest ambassador firm.
In the ambassadorial role, Just will work with the academy and its members in order to provide content, education and support across the widest range of retirement product areas available.
It will also work with the academy to deliver a series of corporate and commercial benefits to those members who advise on its products to their clients.
Air Later Life Academy was launched in 2014 and offers later life advisers access to training and sales support designed to improve knowledge and increase business levels across product areas such as equity release, long-term care and annuities.
Stuart Wilson, chief executive officer at Air Group, said: “Just is a powerhouse provider within the retirement financial services sector and we are delighted to have them on board as our latest academy ambassador.
“Given the depth and breadth of products covered, and the knowledge it has, Just are the perfect partners for the academy and we are looking forward to working closely together in order to help develop the content and resources available to academy member firms.
“This is a very exciting time for the later life sector with product choice growing and consumer demand remaining strong; however, we need an advisory sector that can deliver holistic advice across all manner of product areas in order to get the best outcomes for clients.
“Working with Just we’ll be able to offer real commercial value across many later life client needs and we believe this is a significant moment for the academy and our members.”
Jonathan McCaffrey, specialist account director at Just, added: “Helping clients in later life has always been a core part of an adviser’s role and we can expect to see continued growth in this area.
“Initiatives such as the Air Later Life Academy will be instrumental in helping advisers keep pace with developments in the market and helping them meet their clients’ needs and Just is delighted to become an ambassador.”