The new function will bring together the group’s marketing, research and public relations activities. As such, it aims to better harness the success of Just Retirement’s brand and its market leadership to the positioning of the group within its principal audiences.
Scott Fulton has been appointed associate director of external affairs and will have responsibility for managing these activities on behalf of David Cooper, executive director, sales and marketing. Commenting on his appointment, Fulton said; “This is a considerable and exciting challenge. Just Retirement has been very successful in marketing itself and its products, a success which is backed by its commitment to market leadership in research. Bringing these functions together, with a renewed public relations function, should produce even higher profile and awareness of the group’s products and service.”