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Kensington demystifies specialist market

Nia Williams

April 8, 2015

The lender has invested in a three-stage campaign with original content to help brokers place cases for clients who can fall outside of the mainstream.

The first stage, which launches today, features never-before-seen animated case studies based on mortgages that Kensington has been able to approve in recent months.

This will be followed later in the month by a brand new Marketing Toolkit website, with top tips and information for brokers on how to promote their business.

Then, in May, Kensington will point brokers in the right direction when it comes to placing a case, with a video that highlights the key stages in the application process and useful guides on how to read bank statements and credit reports.

The launch of this campaign follows news last week that Kensington was cutting rates by up to 0.6% across its buy-to-let and residential product range as part of a major growth push.

Brokers wishing to access this free information should visit www.kmc.co.uk/expertise and check back each week for new guides and tips.

Steve Griffiths, head of sales and distribution at Kensington, said: “Finding a home for your complex cases doesn’t have to be complicated.

“At Kensington we have been a home for hard to place cases for 20 years now and we are always keen share our experience of specialist lending to help demystify the process.

“So we are calling on brokers to draw on our expertise. We think we can help you to identify and place more specialist business, which can only be good for your business.”


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