Kent Reliance has launched a residential prime and near prime proposition with rates starting from 3.19% and a maximum 90% LTV available.
Both prime and near prime ranges accept first-time buyers and those with one year of self-employment.
Adrian Moloney, sales director at OneSavings Bank, said: “Kent Reliance is open for residential business. Having been synonymous with specialist buy-to-let lending, and rightly so, for some time, we’re bringing the same skill set and specialist underwriting expertise to the residential market.
“The new residential prime and near prime ranges, featuring 90% LTV and wider criteria, signals our clear ambition to be a competitive player in this market.
“We are taking this move very seriously so I’m delighted that our key intermediary partners are fully behind this move, especially with support for our Near Prime range by our selected packager partners.
“Not only does this open access for the whole market, but they will also be able to provide great levels of service.”
Rob Jupp, chief executive officer of Brightstar, added: “We’ve been working with the product team at OneSavings Bank for many months on this launch and I feel really proud that Brightstar can once again be involved with a market leading product.
“Although the near prime market has a growing number of lenders and therefore products, this launch balances very competitive rates with sensible and pragmatic underwriting from Kent Reliance, who remain one of the most experienced teams in the entire UK specialist lending market. I feel certain that this will be a best seller.”
Doug Hall, director of 3mc, said: “We have partnered with the OneSavings Bank group for a number of years and look forward to supporting them with their new residential initiatives.
“The near prime range is keenly priced and has some fabulous criteria including a 90% loan to value option with minor adverse.”