Kyle Lilford has joined as head of sales for Key Direct, Key’s telephone advice team.
Lilford was previously a financial adviser moving into estate planning and most recently he was director of lending at second charge loan agency Evolution Money.
Will Hale, chief executive, Key said: “With the equity release market growing rapidly, recently hitting the £4bn mark it is essential that we have the right people in place to continue growing with the market but most importantly so we are able to continue to provide high quality advice and customer service.
“I’d like to welcome Kyle to the team as we continue our 2019 growth plans across the later life planning industry, we’re only a couple of months into the year and 2019 has been an interesting year already.”
Throughout his career Lilford has been responsible for advice, sales and growth of a regulated market, across telephony and face to face channels.
He said: “It’s a fantastic time to join the equity release sector, with the significant growth in the market and the level of investment Key is putting into its advice teams I am really looking forward to hitting the ground running within this niche industry and working with fantastic tied partners.”