He joins from annuity provider, Partnership, where he was the director of corporate partnerships. He was also involved in senior sales and development in his previous employment, where his focus centered on the retirement market. Previously, Hale was also the commercial leader for Genworth’s European Retirement and Protection business and head of distribution at the Lincoln Financial Group.
Colin Taylor, chief executive of Key Group, said: “The appointment of Will is another important step in delivering our strategy of building Key Group into the trusted brand for financial services for the over-55s. Following the changes announced in this month’s budget, the quality advice and guidance we are able to offer customers at and in retirement has never been more relevant. By working partners we believe we are uniquely positioned to deliver superior solutions for customers.”
Hale added: “Key Group has exciting development ambitions, focused on offering financial products and services which are important elements in meeting customers’ retirement objectives. The retirement landscape is changing rapidly and I look forward to working with new and existing partners to create innovative solutions that will deliver better outcomes for customers.”