Equity release referral service Key Partnerships has expanded its adviser support team to meet client demand.
Key Partnerships is creating new partnership account manager (PAM) roles to support its expanded team of business development managers, providing telephone support.
Jason Ruse, head of Key Partnerships, said: “Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.
“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”
Advisers will now have two points of contact with each PAM paired with a BDM responsible for face-to-face visits aimed at better understanding their business needs; identifying equity release opportunities and providing advice on how to position these with their customers.
The restructured team aims to increase personal service for referral partners while ensuring they have telephone contact and support on accessing the online adviser portal and other useful tools.
BDMs will remain the primary face-to-face contact helping advisers understand the market and share best practice while enabling advisers to establish relationships to help them support clients.
Last year saw record growth in the equity release industry, with plan sales growing by more than 40% to take total lending to over £3bn in 2017.