Key Retirement has promoted Will Hale to chief executive as it launches a recruitment drive.
Key’s aim is to take its total equity release adviser count to more than 200 across the UK through next year.
Key Retirement is investing in training through its Key Academy initiative to bring new advisers into the market and develop existing staff.
Will Hale said: “I look forward to continuing to work closely with our corporate and intermediary referral partners and building on Key’s long track record of success in delivering consistently excellent service to an ever more diverse set of customers requiring specialist retirement lending advice.”
Hale joined the group in 2014 as business development director.
This comes following Key’s £208m acquisition by global private markets investment manager Partners Group as it builds for continuing growth in the equity release market.
Simon Thompson, chief executive of Key Retirement Group, added: “The acquisition by Partners Group is enabling us to increase investment and Will’s expertise and experience makes him the ideal candidate to lead the expansion of the advice arm.”