Key Retirement Group has hired Lee Blackwell (pictured) as director of public relations and public affairs.
She was previously head of PR and media relations at the Pensions and Lifetime Savings Association, and before that head of PR at Partnership.
Chris Bibby, chief marketing officer at Key Retirement Group, said: “The equity release market is growing faster than ever but there is still a significant amount of education and engagement needed to ensure that customers and stakeholders fully understand the potential of our products to improve lives.
“Therefore, we are delighted to welcome Lee Blackwell as director of public relations and public affairs.
“She will focus on using her considerable experience in this market to not only build understanding of Key Retirement Group and its companies but also help to engage with key influencers.”
At Key she will take a leading role in communications, public affairs and media relations with a particular focus on educating key audiences about the benefits of equity release.
Blackwell said: “The Key Retirement Group story is an extremely exciting one – made even more interesting by its £208m sale to Partners Group in 2017.
“When you add this to the fact that this is an area of financial services which really interests me, it was a truly compelling reason to join this fast-growing company.
“I look forward to working with Chris and the rest of the marketing team to build understanding of KR Group and its brands while raising the profile of the sector and encouraging more people to consider how they might use property wealth in retirement.”