Leadbay launches private medical insurance leads

Nia Williams

September 23, 2010

Following a successful trial, advisers will be able to choose how many prospective new clients they speak to, what postcode area they are in and even what type of PMI cover they want, for example, whether someone wants advice on personal PMI, or cover for their whole business; if cover is required for a business, advisers will be able to see how many employees the cover is for before they even phone the lead for the first time.

Feedback from the trial was that Leadbay’s invalid lead policy and insistence on gaining the consumer’s true express consent to be contacted by a named adviser firm were key differentiating factors.

Leadbay prides itself on providing high quality, convertible leads so it will refund the cost of any lead it confirms as uncontactable. It is the only lead generator in the UK to stand by the quality of its leads in this way and offer such a guaranteed refund policy.

PMI leads will be the latest launch for Leadbay which also provides advisers with prospective new clients looking for advice on: mortgages , life assurance, income protection, critical illness, wills, Accident, Sickness and Unemployment cover, loans, debt management and IVAs.

Commenting, Grant Stevens, managing director of Leadbay, said: “This launch should make a real difference to advisers who are in need of new PMI clients as we are launching PMI leads in direct response to demand from advisers.

“For some time now we have had advisers contacting us asking if we could provide them with a quality source of PMI clients so we’ve conducted a trial over a number of months to provide advisers with exactly the leads that they need.”

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