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Leadbay relaunches as So Leads

Robyn Hall

September 27, 2012

Managing director Dean Jones said: “When we first acquired Leadbay it was clear that the existing platform and proposition was tired and not in tune and didn’t quite offer a compelling offering to the partners.

“We therefore decided to enhance our systems and proposition with the help, support and input of several of our broker clients we think we have come up with a superb offering.”

The improved So Leads platform will allow brokers to have more tools to manage their business, including better online reporting functionality which is just the start of a complete overhaul of the platform which going forward will include dashboards to manage their business and high quality visual graphics which will demonstrate return on investment.

Brokers will also benefit from a more transparent offering and will have more options for direct integration straight into their relevant systems they use.

Jones added: “We think we also offer our brokers one of the most comprehensive refund policies in the market including offering a money back guarantee for any leads that are un-contactable under our enhanced refund policy. We can do this because we have set about building a business model based on quality of leads rather than quantity.

“Simply Online Leads is not just a re-brand of Leadbay, far from it. Our service will be the first place to go to obtain quality leads, leads that customers have consented to, not once but twice.

“So Leads is also part of a bigger vision and in June of this year we fully launched Soswitch.com, our own price comparison site that will itself deliver high quality leads to So Leads.”

The So Leads and So Switch brands are all part of Simply Online Media, part of the Mitchell Farrar group.


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