Leadpoint launches exchange platform

Kay McLellan

June 6, 2006

The platform has been successful in the USA and the same is expected for the U.K. Marc Diana, ceo of Leadpoint, said: “LeadPoint’s innovative technology and the high quality of the leads generated is unsurpassed in both the US and UK markets.”

All leads generated within the LeadPoint system have undergone quality and compliance verification and filtering.

“We’ve set out to make a serious impact on the U.K. mortgage industry,” said Nick Chapman, managing director of LeadPoint UK. “The LeadPoint mortgage platform, with its flexibility, quality verification, and competitive bidding process empowers buyers to obtain previously unsurpassed success.”

LeadPoint’s bidding process allows buyers to set their own lead criteria, volume, delivery option and price. Lead price is determined by seller quality and competition, allowing the platform to function as a free market exchange. The platform also allows buyers to change bids in real time and enables sellers to more efficiently sell leads and to enter multiple verticals

Since the beginning of 2006, the company has traded leads in the U.S. worth millions of dollars and has expanded to six verticals including mortgages, refinance, debt relief and payday loans. The same rapid expansion is also expected in the UK, said Chapman.

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