The move comes as the insurance provider prepares for a number of strategic developments during 2013.
Gladwell, who will report directly to Paymentshield CEO Tim Johnson, will have responsibility for product, marketing and e-commerce functions.
Gladwwell said: “I’m delighted to be joining Paymentshield at this exciting time. This is an organization that is committed to helping brokers grow their businesses; and I will be focusing on a number of projects which will add real value to the Paymentshield proposition.”
Tim Johnson, CEO of Paymentshield, added: “Lee is joining us from Towergate after driving forward several projects within broker network.
“He brings a wealth of knowledge of the GI industry having previously worked at Commercial Union and Axa, more recently spending four years at the Co-operative bank looking after intermediary mortgage business.
“His understanding of the market and the needs of brokers is second to none.”