Leeds appoints acquisition campaign manager
McBrearty has a wealth of marketing and campaign knowledge gained within a variety of different organisations, encompassing both Business to Consumer and Business to Business marketing.
She previously spent over 7 years as campaign manager at UNIT4 Business Software and prior to this was a marketing administrator at The Pensions Trust.
In her new role at Leeds Building Society, McBrearty is responsible for planning, implementing and evaluating multi-channel acquisition marketing campaign activity.
McBrearty said: “I’m delighted to be joining Leeds Building Society at what I believe is a time of great development for the organisation.
“I believe my knowledge and skills will ensure that marketing acquisition campaigns are delivered to achieve both business and creative objectives.”