Leeds Building Society has appointed Helen Merrey as business development manager in the North East, with a focus on Newcastle, Sunderland, Durham, Teesside and Darlington.
She has 18 years’ experience of the finance sector, which most recently includes four years as a field business development manager at Virgin Money.
Merrey said: “I have heard great feedback from brokers about Leeds Building Society and the intermediary team.
“I’m looking forward to contributing to enhancing the service provided to brokers and increasing the society’s market share.
“The intermediary team here prides itself on the strength of relationships with brokers and I’m determined to develop a great future for ourselves and our partners.”
Martese Carton, the society’s head of intermediary distribution, said: “The work of our intermediary team is crucial to the success of Leeds Building Society.
“By adding Helen’s experience and knowledge to the team we will expand our coverage in the North East and strengthen our position in the wider market.”