Legal & General Mortgage Club launches SmartrCriteria for brokers

Michael Lloyd

January 15, 2019


Legal & General Mortgage Club has launched SmartrCriteria, a digital user-friendly system built with brokers and their customers in mind.

SmartrCriteria will provide brokers with access to a wide range of criteria and follow up questions, to arrive at the best possible outcome for their clients as quick as possible.

Kevin Roberts, director, Legal & General Mortgage Club, said: “Looking for the best mortgage options can be a time-consuming process for brokers and their customers, and with ever changing lender criteria, it can be difficult to stay on top of it all.

“SmartrCriteria has been built with this in mind, designed to make placing cases both quicker and easier, resulting in better outcomes for both brokers and the end customer.”

Greg Cunnington, director of lender relationships and new homes at Alexander Hall who has trialled SmartrCriteria, added: “This is a really great move from Legal & General Mortgage Club.

“The technology behind SmartrCriteria does the heavy lifting for advisers, allowing them to spend less of their time speaking to various lenders and more time concentrating on what really matters – maintaining strong client relationships and giving good advice.”

SmartrCriteria holds nine years’ worth of data from the Club’s mortgage support services and offers brokers 394,000 criteria outcomes from more than 95 lenders.

The 24/7 system, which will be continually updated through work with lenders, will enable brokers to gauge whether a lender would consider their customer’s case at any given time. Brokers will continue to have access to the Club’s mortgage support services via phone and the live chat function.

As well as providing support to experienced brokers within the industry, SmartrCriteria can be used as a training tool for brokers to help them narrow down lending criteria and find the right solution for their client.

Legal & General Mortgage Club will continue to update the system and is keen to hear feedback from brokers.

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