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Lemon Squeezy launches financial promotions support

Amanda Jarvis

November 11, 2004

Lemon Squeezy has developed a range of templates to assist mortgage brokers and IFA’s to comply with the financial promotions aspects of the new FSA regulations. Items available include press advertisements, leaflets, lead generation letters and posters.
Further items are being developed and will be made available by Lemon Squeezy over the coming weeks and months.

Commenting on this development, Clare Fanner, one of the co-founding Directors of Lemon Squeezy explains:

“Our work with mortgage brokers and many of our corporate clients has identified that there is a need for high quality lead generation material that is fully compliant with the new FSA Financial Promotions rules. We have been talking to a number of mortgage brokers to better understand their needs and as a result of their feedback, we have developed a range of templates that can be personalised to brokers and used to generate client leads.”

“Additionally, we are putting the finishing touches to our Online Campaign Management System that enables the templates to be viewed, personalised and ordered online, thus saving time and money for the broker. This system has built in compliance and audit checks. Simply put, the broker cannot change the content that is required from an FSA perspective i.e. the risk statements, but they can personalise and brand the templates to themselves.”


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