Lenderlink unveils CRM for specialist packagers

Jessica Nangle

March 20, 2020

SMG is offering packagers access to its online CRM with free data migration to reduce the cost of accessing the new technology.

The CRM is the second product from LenderLink and has over 2,000 finance intermediaries signed up.

Brokers can search and select from more than 2500 products across specialist first and second charge mortgages, as well as bridging and development loans and buy-to-let deals.

Lenderlink is API integrated with companies such as Together Money, United Trust Bank, Shawbrook Bank and Precise Mortgages and was developed by SMG to replace its outgoing system Target Bluechip.

Matt Cottle, chief executive at SMG, said: “With the current situation driving brokers towards homeworking solutions in these uncertain times, Lenderlink CRM offers end-to-end packaging for specialist mortgage brokers on desktop, tablets and smartphones.

“Unlike other systems, it encompasses everything in one place at one simple cost-effective price.”


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