Smart Money People, the financial services review website, has launched a mortgage lender benchmark – allowing brokers to rate lenders on both service and products.
Mike Fotis, founder of Smart Money People, said: “Mortgage brokers are vital to the distribution strategy of modern day lenders.
“Our aim is to harness the voice of the broker to help lenders better understand what they need to do to deliver products and services that are fit for purpose in a market ripe for disruption.”
Brokers will be asked just eight questions per lender across themes such as criteria, speed of application, eligibility, and overall communication.
Smart Money People will deploy its proprietary machine learning algorithms to analyse the comments left by brokers.
The Mortgage Lender Benchmark research will be repeated every six months.