L&G launch new business system

Nia Williams

December 8, 2009

Linked to Launchpad, LGPSL’s point-of-sale system, OLP Connect allows advisers to manage their own cases from start to finish and offers advisers the following:

• Real time visibility for all life protection products – a clear view of the progress of all an adviser’s applications, wherever they are in the process, seven days a week

• Greater ease – the ability to apply for up to 40 product variations from its life protection range on one application

• Faster service – improved point-of-sale underwriting means quicker approvals

• End-to-end control – total control of every life protection case right up to on risk.

Gary Burchett, managing director of Housing at Legal & General said: “OLP Connect represents a major investment for Legal & General to make LGPSL’s advisers lives easier by opening up our whole back office system to them. We’ve thought through every aspect of the end-to-end customer journey, especially when extensive medical underwriting is required, and worked out how to use the technology to make the process as easy as possible for advisers.”

“Everything about the Launchpad system is designed to make doing business with us simpler, faster, more efficient and with a greater degree of visibility and control. With the addition of OLP Connect, we have made a step change improvement in terms of the overall technology offering which others would find it hard to replicate.”

Legal & General’s aim is to make the overall adviser and customer experience as easy and efficient as possible. Advisers will shortly be able to apply for both life protection, and Mortgage Payment Protection Insurance (ASU) via the system. They will continue to use Launchpad to generate quotes for clients and this will link seamlessly to OLP Connect at the application stage. At this point all applications will be pre-populated with the client’s details, for both life protection and Mortgage Payment Protection Insurance (ASU) products.

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