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LifeSearch names new CEO

Mortgage Introducer

June 28, 2021

LifeSearch has named Debbie Kennedy (pictured) as its new chief executive with her set to replace Tom Baigrie, who will become LifeSearch’s chair, on 1 November.

Kennedy brings over two decades of experience in the protection market, most recently as protection director at LV=, and prior to that in senior roles at Royal London, Capita, MLC Life Insurance and Axa.

Baigrie started LifeSearch in 1998 and leads a 500 strong team that works with some of the UKs biggest financial services brands, including MoneySupermarket and Compare The Market. To date, LifeSearch has protected over 1 million lives in the UK and customers rate it 4.9 out of 5 on Trustpilot.

Kennedy said: “I’m honoured to be joining LifeSearch and can’t think of a more iconic Protection company to work with. This is a wonderful opportunity for me to help lead LifeSearch through its next stage of growth. I’m leaving an amazing team at LV, and I am immensely proud of the growth and transformation we have achieved. I will be cheering them on as they go from strength to strength.”

Baigrie added: “I am incredibly proud of the business that LifeSearch has become these last 20 years and I am delighted to have found a successor who will run this big business far better than I ever could. Debbie brings a wealth of experience and knowledge in managing complex and fast-growing businesses.

“Having been hugely impressive at LV and having led the team that utterly transformed Royal London from a dormant brand into a market leader. We are excited to say that Debbie will start work with us on the 1 of November.

“But worry not, I’m not going away just yet. My focus will concentrate more on partnerships, marketing, PR, improving our industry and seriously influencing our market to make it a better place for consumers and advisers.”


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