London & Country Mortgages is integrating the CIExpert critical illness research tool into its sales process following a successful pilot.
Michael Aldridge, innovation director for London & Country, said: “We are constantly looking for ways to improve the quality of advice that we provide and also seeking methods of conveying information to our clients in a way that is easy for them to comprehend.
“We believe that CIExpert is an important investment providing access to vital data, which can only enhance the ability of our teams to provide our clients the best insight available to select the appropriate CI protection.
“The simplicity and speed of the system cuts through the complexity and enables our advisers to focus their time on their client’s individual needs.”
Alan Lakey, founder of CIExpert, added: “For L&C to cement its relationship with CIExpert, allowing for greater integration into its sales process is tremendous recognition of the part that we play in assisting advisers in closing the protection gap.
“Like it or not the complexity of CI plans can be a barrier for client adoption and increasingly we are seeing our service being utilised to assist in engaging clients in the true value of critical illness insurance.
“We are delighted to partner with a firm like L&C, which is recognised as being at the forefront of good protection advice, and we look forward to working closely with them to continue to grow their protection business.”
CIExpert allows intermediaries to carry out an analysis for each individual client to identify the critical illness plan that is the best match for their needs.
The statistics based software application performs a detailed analysis of wording and condition differences between both old and new plans to allow the intermediaries to assess the options quickly.