LV= hires Mark Jones

Mark is an actuary and has over twenty years' expertise in the protection market, having worked in actuarial and management roles at Abbey Life and most recently at Friends Provident where he was head of protection.

John Perks, customer solutions director at LV=, said: "We are delighted to have attracted someone of Mark's calibre and vision to the LV= team, especially at a time when we are going through an exciting period of growth. In particular, Mark's in-depth actuarial and product experience will help provide important additional insight and ideas in continuing to develop LV='s range of protection and retirement solutions products and services."