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LV= joins First Complete protection panel

Ryan Fowler

April 8, 2014

First Complete members will have access to LV= solutions including Mortgage and Lifestyle Protection and Life and Critical Illness Cover, with up to £25,000 of children’s cover automatically included.

Income Protection is also available with £1,500 a month benefit guarantee included as standard and a budget cover option.

There is also a Flexible Protection Plan; combining life assurance, Critical Illness Cover and/or Income Protection all in one plan.

Toni Smith, sales operations director at First Complete, said: “LV= is a well-respected company with a broad range of high quality products which complement those of our other panel members.

“Protection is at the heart of the First Complete proposition and adding LV= to our protection panel reinforces our ethos that every pound lent is a pound that needs protecting.”

LV= also offers Relevant Life Cover for small businesses to provide stand-alone, single life and death in service cover and a Whole of Life Cover, which includes an extensive range of guaranteed insurability options and terminal illness benefit.

To assist appointed representatives when talking to clients about their protection needs, LV= has created a dedicated First Complete microsite.

Mike Farrell, LV= head of protection sales, added: “Our mortgage lifestyle protection panel has been on First Complete’s panel for over a year and it is clear that their advisers completely understand the need for protection.

“I am delighted that our full suite of protection products will now be available to First Complete advisers.

“LV= believes that protection should be the cornerstone of any sound financial plan.”

LV= joins existing panel providers Ageas, Aviva, Exeter Family, Engage Mutual, Friends Life, Legal and General, Partnership and PruProtect.


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