LV= joins TrigoldCrystal Equity Release

Nia Williams

December 3, 2009

Intermediaries will be able to search, sort and apply for LV=’s equity release lifetime and flexible lifetime products via TrigoldCrystal’s soon to be released Equity Release sourcing system.

The benefits-driven source tool is unique in the market and allows intermediaries to offer an end-to-end sales process for the sale of equity release. The process which starts with a client lifestyle questionnaire ensures that product results are based on the individual requirements of the client and not merely costs.

David Aylmer, marketing director at TrigoldCrystal said: “The equity release sector is gaining a significant amount of publicity as more and more intermediaries are looking at adding these products to their armoury. It is therefore essential that we not only provide them with the right tools to be able to source these products, but also that the biggest names in the industry are represented. All of LV=’s equity release products are sold through intermediaries and so we’re delighted to have their support and their products on our system.”

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