LV= has partnered with Maggie’s, a charity offering emotional and practical support for people living with cancer.
Claims statistics from LV= have showed that cancer accounts for 58% of critical illness, 24% of income protection claims, 42% of life and 60% of all children’s claims and has a huge impact on everyone affected.
LV= will be working with Maggie’s to direct customers to the charity for support.
Debbie Kennedy, director of protection at LV=, said: “Working with Maggie’s will reassure advisers that we can provide their clients with care, compassion and practical support.
“Someone in the UK is diagnosed with cancer every two minutes and there are 360,000 new cases every year.
“Although the financial impact of cancer can be huge – one in three people experience a loss of income and it can be particularly hard for people who are self-employed – we understand the emotional impacts of cancer are enormous.
“Cancer creates complex issues and that’s why we’re working in partnership with Maggie’s.
“They offer emotional, social and practical help for people living with cancer, as well as their family and friends.
“Working with Maggie’s means we can deliver more support to customers, spot those who are particularly vulnerable and help us talk to financial advisers about the best ways to discuss cancer with their clients.
Katie Tait, director of communications at Maggie’s, added: “We’re so delighted to be working with LV= and that they have understood the importance of offering emotional and practical support to their customers.
“LV=’s commitment to supporting their customers through difficult times, combined with Maggie’s expertise, will ensure that our partnership has a great impact on the lives of people with cancer and their families.”