The changes will apply to all new income protection policies from 24 March 2014 and will see 325 occupations move from tasks definitions to own occupation cover.
In addition, LV=has also increased the number of jobs for which it will provide income protection to by 225.
Own occupation cover will apply for the lifetime of the policy, and for the length of any claim.
As well as widening the number of occupations that qualify for own occupation cover, LV= has simplified and improved cover for homemakers.
If someone takes out homemaker cover they will now be able to make a claim against their policy if they are either unable to prepare a meal or do basic housework.
The level of cover a homemaker can take out has also increased from £1,250 a month to £1,500.
LV= has enhanced the cover that they offer customers who become unemployed after their policy starts or take a career break.
Now, as long as they continue to pay their premiums, customers will keep own occupation cover for the first year and throughout any claim made during this time. After twelve months, they will be offered homemaker cover.
LV= has also increased the maximum age for income protection to 70 years old across all occupations. This is a significant step change as previously maximum ages were lower for roles such as teachers.
Martin Sincup, LV= income protection manager, said: “We believe that products that protect an individual’s income should be the cornerstone of any sound financial plan.
“We have decided to solely provide own occupation income protection cover as it is the best definition.
“Moving to own occupation cover makes it simpler for both customers to understand when we will pay out and makes it easier for customers to claim on.
“Whether someone is single, in a relationship or has a family, if they are unable to work and earn an income most wouldn’t be able to make ends meet for long.
“The changes we have made to our policy mean that a greater number of people will have access to extremely valuable cover that will pay out if they are unable to work for a long period of time due to accident or sickness.”