LV= welcomes new equity release body

Commenting, she said: “We welcome the launch of SERA. It is vitally important for all equity release practitioners, large and small, to be given the opportunity to share ideas and develop best practice. This will ultimately benefit both advisers and their clients.

"There is no doubt that the changing retirement landscape in the UK has raised the profile of equity release as a potential solution when planning for retirement. Any move by the industry to continue to build confidence and peace of mind for consumers can only be positive and we are delighted to see SERA take up this baton."