Mansfield Building Society rebrands

Michael Lloyd

May 7, 2019

Mansfield Building Society has rebranded all channels with a new design across its branches, website, and social media, and has introduced an updated dedicated intermediary-only microsite and broker portal for mortgage applications.

The broker microsite includes the new branding and offers advisers easy access to its affordability calculator and its mortgage products and criteria information. The broker application portal is also designed to make the process of submitting business much simpler.

Gev Lynott, chief executive at The Mansfield, said: “We are very excited and proud to be announcing our new brand which covers all areas of the society’s activities and takes inspiration from our local area.

“2018 was an excellent year for us, specifically in the mortgage market where we were able to lend £94m in new mortgage loans, which resulted in us increasing our mortgage assets by just under 12%.

“Much of this growth is down to our relationships with our intermediary partners and we continue to look to expand our range of mortgage products to ensure they meet the needs of today’s borrowers.

“We remain a very proud mutual, responding to real life circumstances with flexible solutions for borrowers such as first-time buyers, later life borrowers and buy-to-let investors.

“We also want to ensure that advisers find us easy to deal with and the launch of our new microsite and application portal are designed to do just that. A great deal of care and consideration has gone into the rebrand and making sure we have a mortgage proposition that works for advisers and their clients.

“We are excited about the future of The Mansfield and how we can continue to work with intermediaries to continue to offer pragmatic, common-sense mortgage solutions.”

The brand follows extensive research which included both a member survey and broker focus group, and derives creative inspiration from the society’s head office location near Sherwood Forest as well as the area’s industrial heritage.

The Mansfield’s new logo features a combined forest and stag motif and the society said the rebrand reaffirms its commitment to its building society ethos, and said it remains dedicated to responding to customer and broker requirements to offer product solutions for today’s financial needs.

In 2018 the society lent £94m in new mortgage loans and saw a 11.7% increase in mortgage assets in the year. The Mansfield posted a record post-tax profit of £1.75m in a year in which it also pledged a record amount of £76,000 to charitable causes.


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