The Bridging firm said it believes that Baker’s 20 years of experience in the lending industry will help bolster its presence in these areas.
Masthaven’s sale director, Richard Deacon said: “We were very fortunate to have built up some great relationships and a lot of business in these important areas due to the work of Jim’s predecessor, Chris Parr.
“We have taken our time to recruit a successor because of the importance we place on the role and the relationships that have been created.
“I am delighted to have found someone of the calibre of Jim Baker to work in this important region for us.”
Baker added: “Masthaven has always represented a benchmark for what is good about our industry and I am excited to be involved with the next stage in the development of the business.
“I am excited by the prospect of building on existing relations whilst also attracting new introducers to the Masthaven proposition.”