MetLife has partnered with iPipeline to grow the distribution of its MultiProtect accident and hospital cover product.
MultiProtect will be available with selected distributors who utilise iPipeline’s protection sourcing solution, SolutionBuilder, which delivers a client-centric research, quote and apply solution.
Richard Horner, head of protection at MetLife, said: “Having MultiProtect fully integrated into distribution firms’ advice processes will enable more customers to get access to protection that meets their needs.
“We designed MultiProtect not as a replacement for life, critical illness or income protection. It is additional cover that complements other protection products.
“Every day we demonstrate excellent customer value and have paid over 11,400 claims in the last year to our customers.”
Research shows advisers believed clients would be more interested in individual protection if it was more affordable (67%), while nearly half (48%) said customers are put off by potential underwriting issues and 39% thought clients are deterred by the length of the sales process.
Horner added: “The iPipeline partnership is a landmark for MetLife in our ambition to bring affordable everyday protection to families across the UK.
“Access to distribution is a key factor in bringing cover to more people and working with an innovative technology partner like iPipeline enables us to provide customers with a seamless digital experience which speeds up the buying process.”
Ian Teague, UK group managing director, iPipeline, said: “Our ethos at iPipeline is to better protect clients.
“MetLife’s introduction of affordable protection with a simple application process – including the provision of instant cover – highlights that sourcing protection is not always a complicated, expensive process.”
MultiProtect’s cover starts at £8 a month, it does not require underwriting and customers can have cover in place in less than four minutes. Families can add optional cover for any children, up to age 18 living at home and up to 23 if they are in full time education, from £1 extra per month.