Pure Retirement has appointed golfer Michael Campbell as its brand ambassador.
A winner of the US Open – defeating Tiger Woods – and the HSBC World Match Play Championship in 2005, he became only the fourth player in history to have won both events in the same year, and by doing so added to an already successful European tour career.
Paul Carter, chief executive at Pure Retirement, said: “The fact we’ve been able to secure the support of such a renowned and successful sportsperson is testament to the success and reputation that Pure is currently enjoying.
“We look forward to working with Michael and, having already been a popular and engaging presence at a couple of our events, I know that he will be both a perfect fit and a valued addition to our organisation, and his history of achieving success via relaxed professionalism runs perfectly in parallel to our own story and values.”
His signing comes at a time when he’s running his own golfing academies and is targeting comeback on the senior circuit, which he plans to dovetail alongside his work with The Project Litefoot trust.
This is an initiative he co-founded to help community sports clubs in his native New Zealand reduce their environmental impact while also saving money).
Campbell added: “As a golfer I’m used to picking a point in the distance to focus on and aim for, and my retirement is no different.
“As someone on the cusp of being able to play on the PGA Tour Champions circuit I’m already giving consideration to the kind of later life I’d like and how I’m going to fund it, and Pure Retirement and its products have already opened up avenues I’d not considered.
“Having tasted success, I know a winner when I see one, and Pure’s values of honesty, simplicity and responsibility are perfectly in tune with mine both as an individual and as a sportsperson.”