The Money Group (TMG), a network of 11 nationwide offices totalling some 50 advisers, has launched its latest brand, Cambridgeshire Money.
The new brand will be run by Corey Whelan, and will focus on mortgage and protection business before looking to expand its proposition further.
Prior to joining Cambridgeshire Money, Whelan held positions that included field equity release adviser at Age Partnership Group, and financial consultant at Your Move.
Martin Stewart (pictured), director of TMG, said: “We are delighted to launch another new business and Corey brings a huge amount of talent and enthusiasm to the group.
“This is now the 8th business we have taken to direct authorisation and it is fair to say the process is becoming more complex and convoluted each time we do.
“This is now forcing us to rethink certain aspects of the business, but getting Corey and Cambridgeshire Money over the line will prove an excellent long term decision for The Money Group.”
Whelan added: “I could not be happier to be joining up with everyone in TMG.
“I have always wanted to run my own business and this has now given me the opportunity to do that with a brand I can be proud of which will also allow me to establish myself locally in and around Cambridgeshire.
“The industry is going to see a lot of change coming in the next 12 months and I firmly believe, along with everyone at TMG, that the broker needs to be at the forefront of driving those changes forward and I’m looking forward to being one of those brokers along with the rest of TMG “