More2life will host a series of later life lending ‘symposiums’ in partnership with Key Partnerships and Air Group this September.
The seminars are aimed at financial advisers who are thinking to offer later life lending options to their clients and who would like to know more about the advice process.
Attendees will be able to opt for one of three streams available at each seminar, targeted at beginners, intermediates and specialist equity release advisers respectively.
Stuart Wilson, corporate marketing director at more2life, said: “At more2life, we recognise the importance of finding new ways for advisers to enhance and strengthen their business.
“With our series of symposiums, attendees will not only benefit from expert training and updates on the later life lending market, but will also learn how they can utilise marketing techniques to their advantage.
“In today’s digital age, it’s vital for advisers to understand how channels such as social media can be used to grow their business and highlight the value which equity release can bring to older borrowers.
“Through our seminars, we are aiming to help more advisers better understand the later life lending market and see how they can grow and develop their proposition further.
“As the market continues to expand – our recent research revealed that the over-55s will borrow £548bn by 2029 – this promises to be an area of endless opportunity for advisers looking to widen their offering.”
Jason Ruse, Head of Key Partnerships, added: “These events will help advisers better understand the equity release market and the options out there to help them build their business – from equity release referrals right through to taking the CeMAP qualifications.
“With an increasing proportion of over-55s looking to housing equity to help them meet their needs in retirement, it is vital that more advisers are in a position to support this growing market.”
Philip Calvert will star as a guest speaker from the Equity Release Council, and will be running a marketing masterclass workshop.
There will also be the chance to win a free marketing consultation with Moreish Marketing, a financial services marketing agency.
Gary Little, commercial director at Air Group, commented: “We need to work together to help build the equity release market and this series of events which looks to help advisers develop a range of essential skills including lead generation is extremely valuable.
“Useful marketing techniques and allowing advisers to get to grips with the technology and systems which are out there to support them is a fantastic way to help advisers further understand the equity release sector.”