Mortgage Magic has vowed to support qualified small mortgage brokerages in the UK by offering its new CRM and mortgage management platform on a no-cost basis.
The platform incorporates AI and technology to help mortgage advisers operate their businesses, while maintaining compliant file checks.
The system is already being used by a number of adviser firms.
Tanjir Sugar, chief executive of Mortgage Magic, said the company is keen to establish strong ties with all adviser firms regardless of their size.
Sugar said: “We want to arm small companies with the same cutting edge technology available to larger companies.
“It has been our mission from the beginning to support small brokerages and talented mortgage advisers who have limited budgets or are just starting up.
“When I became a mortgage broker, I was not able to source a CRM system that actually worked in the way I wanted it to.
“The same issue faces many adviser firms today. It was one of the motivations behind my creating this back office system.
“I feel strongly that this should not be restricted to larger companies on the basis of cost but is made available to small intermediaries who may be reluctant to make an investment on the basis of cost.
“Therefore, we are providing small mortgage intermediary companies, the same premium Mortgage Magic CRM completely free of charge, based on our qualification criteria.”