Mortgage Miles campaign launches to support NHS
An industry-wide campaign called Mortgage Miles for the NHS has been launched to raise money for NHS Charities Together during the COVID-19 crisis.
The goal of the campaign is to encourage participants to collectively run, walk or cycle at least one mile per day for everyone who has been affected by the disease, sharing their efforts via #MortgageMiles.
The campaign is open to everyone working in the mortgage industry, as well as friends and family.
The Mortgage Miles campaign is also encouraging participants to ask friends, family and colleagues to donate to NHS Charities Together, which has launched an urgent appeal to help staff and volunteers care for patients, while protecting their own wellbeing.
James Lucas, director of Barcadia Media, said: “Most people in the mortgage industry are isolating at home and going for their one hour of exercise a day.
“So, we had an idea to use this collective exercise to show our solidarity for the heroes in the NHS and help raise money for their appeal.
“Our plan is simple – to collectively run, walk or cycle at least one mile for every single person who has been affected by COVID-19, and to try to raise £1 for every mile we cover.
“We’re asking our friends, family and colleagues to donate to NHS Charities Together, so that we can all play our small part in making a massive difference.”
Alex Hammond, managing director at Also Communications, said: “NHS Charities Together is asking for donations to help fund wellbeing packs, including essentials like food and overnight kit, for staff and volunteers on wards, as well as the cost of travel, parking and accommodation for NHS staff and volunteers.
“The appeal will also support isolated patients by providing devices for them to communicate with friends and family while they are in hospital and provide longer term mental health support to NHS staff, volunteers, patients and their families.
“By all getting behind the Mortgage Miles for the NHS campaign we can use our daily exercise, not just to improve our own health, but also the wellbeing of those NHS heroes on the frontline, and those patients in hospital who are battling to beat Coronavirus.”