Mortgageforce has swelled its City of London proposition via a fresh partnership with independent brokerage Holdsworth Associates.
The team has an annual loan delivery in excess of £150m a year and is particularly adept at placing large, complex and sophisticated case enquiries.
Holdsworth Associates is also the mortgage partner of The Professional Cricketers Association and works with a number of other elite sports professionals from athletics to rugby.
Simon Holdsworth (pictured, centre), managing director of Holdsworth Associates, said: “In choosing to progress to becoming directly authorised we naturally looked at a number of propositions and partnering with Mortgageforce rapidly became the preferred proposition. What enthused us most about them was the unique culture and values of the brand and its people.
“This is combined with a consultative and common-sense approach to case administration, regulation, lender panel flexibility and an authentic city location.
“We look forward to developing Holdsworth Associates in tandem with Mortgageforce’s own expansion whilst cultivating further our own client connections, professional relationships and of course the broker team itself.”
Holdsworth was a senior partner at John Charcol between 2005 and 2018.
Kevin Duffy, managing director of Mortgageforce, said: “This team is a truly exceptional one with over 100 years of broking experience between them.
“In association with Simply Biz, our own DA partner, this is the first of several meaningful progressions which we will be making before Easter.”