National Counties in mortgage rebrand to Family Building Society

Ryan Bembridge

December 2, 2016

National Counties Building Society’s mortgage range has been rebranded under the Family Building Society banner.

Because of the transition the number of mortgages available under the Family Building Society brand has tripled and includes buy-to-let for the first time.

Brokers can continue accessing National Counties’ full mortgage range via its intermediary website, while the rebrand will only take effect for new mortgage customers.

Keith Barber, director of business development, said: “The Family Building Society brand was very well received when we launched it just over two years ago.

“It focuses on innovative and practical solutions for the mortgage needs of all generations, across both first time buyers, mid-life borrowers and in later life.

“Bringing all that we do under one brand umbrella will make it easier and simpler for our intermediary partners to use our solutions to help their clients with the issues they face.”

Family Building Society is charging no valuation fee for properties valued under £500,000, while it has also launched a secure document upload facility to speed up the application process.

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