New loyalty scheme from Cheval

Nia Williams

July 27, 2010

The Cheval Club gives intermediaries an exclusive first-charge interest rate of 1.25% per month and an additional procuration fee per completion of £150 paid by Cheval.

Among the additional benefits is automatic entry into a quarterly draw with a variety of top prizes. All club members are eligible for entry into each prize draw irrespective of the number of cases submitted to Cheval.

Those brokers attending Cheval’s current roadshow events are automatically admitted to the scheme, which provides members with a loyalty card and a unique membership number. Qualifying brokers who do not attend the seminars are also entitled to membership.

Gareth Lewis, national sales manager at Cheval, said: “The scheme is designed as a reward to brokers and we think the challenge going forward will be to keep offering benefits that make it attractive to them. So watch this space.”

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