NIE hunts for mortgage and loans provider

Amanda Jarvis

February 7, 2006

NIE, News International’s marketing division, is drawing up a shortlist of mortgages and loans companies who will be invited to pitch for the role.

The partner will benefit from strong association with the powerful News International brands – The Times, The Sunday Times, The Sun and The News of The World – the audience reach (NI reaches 16million households in the UK) and the broad range of communications channels including press advertising, inserts, online and access to the NI database.

NI is looking for a partner with a significant marketing budget and operational expertise, the ability to offer appropriate products with a unique proposition for readers of each of the four titles, an excellent level of service and strong relationship management and creative support.

Kirsty Baker, head of NIE, commented: “News International is committed to a long-term, mutually beneficial partnership. We will offer the appointed mortgages and loans provider huge audience reach together with the opportunity to associate themselves with our market leading brands. This is an extremely valuable piece of business and we want to work with a partner who can provide our readers with the best products available on the market.”

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