Non-conforming lender ‘super brand’ launches

Amanda Jarvis

April 28, 2006

The Spectrum brand will encompass a range of exclusive mortgage products jointly designed by the three market leading distributors and funded by Mortgages plc. The products will cover the full spectrum of Near Prime, Extra Light, Light, Medium and Heavy adverse credit mortgages, including full status and self-certification and a range of two and three year fixed rates for house purchase, remortgaging, buy-to-let and right-to-buy. Full details about the product range will be announced shortly.

Branded lending has become increasingly popular and this is the first time that three of the UK’s leading distributors have come together to create a jointly branded range of products, which will be marketed by each company to their own broker base.

Speaking on behalf of the three distributors, Jeff Sutherland-Kay said: “The non-conforming market has continued to grow at a rapid pace during recent years. By collaborating in this way, Solent Mortgage Services, tfc and em-financial have been able to develop the UK’s first super-brand, which will help them capitalise on the opportunities in this growing market.

“The three companies have a longstanding working relationship and a shared vision of the non-conforming marketplace. They have drawn on their extensive knowledge of the market to develop an exclusive range of products that delivers significant consumer benefits. Solent Mortgage Services, tfc and em-financial have a unique understanding of what does and doesn’t work in the intermediary market and the products being launched today are a clear illustration of this extensive knowledge.

“The Spectrum product range will be promoted alongside each distributor’s existing lender panel and branded ranges and will enable them to extend their market reach in the specialist sector. By working together, they have not only been able to pool resources, but secure the substantial backing, experience and expertise of Mortgages plc. The onsite underwriting resources provided by Mortgages plc to each of the distributors will be significantly enhanced over the coming weeks.”

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