Northern agents are more optimistic than in the South

Mortgage Introducer

November 23, 2018

Northern estate agents are most confident about the state of the housing market and the economy in 2019, Zoopla’s State of the Property Nation research has found.

Three quarters (74%) in the South regard economic uncertainty as their greatest challenge for 2019, compared to just 56% in the Midlands and 62% in the North.

Meanwhile 36% of Northern agents and 40% of those in the Midlands are positive about the UK’s economic growth, compared to 22% in the South.

Charlie Bryant, managing director of Zoopla’s property division, said, “Being able to adapt to changes in legislation, regulation and the economy is critical for estate agents to maintain and improve business performance.

“At Zoopla our focus is on giving agents the tools and support to respond to whatever challenges they face and to enhance their reach and visibility among potential customers.”

Agents in the South are also more reserved about their predictions for house price growth next year. Only 17% expect prices to rise over the next 12-18 months compared to more than half (54%) of agents in the North.

Those in the North are also far more concerned by a lack of housing stock and feel under greater pressure to lower fees.

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