Not enough first-time buyers considering brokers

Michael Lloyd

June 11, 2018

Aspiring first-time buyers could be underestimating the importance of a broker when they start their house-hunt, Yorkshire Building Society Group’s First-Time Buyers Report has found.

The research, conducted by YouGov, found just more than a quarter (28%) of potential first-time buyers planned to finance their property with a mortgage arranged by a broker.

However, of those who have purchased their first property within the last 12 months, almost half (47%) said they turned to a broker for help with their first mortgage.

Jeremy Duncombe, director of intermediary distribution at Accord Mortgages, part of Yorkshire Building Society, said: “Buying a house is one of the biggest financial commitments someone can make in life so it’s no surprise that we see a shift in first-time borrowers turning to a broker for help in taking that important first step on to the property ladder.

“It does however highlight that first-time buyers may not necessarily be factoring in support from brokers early on in their home buying journey, perhaps because they’re unaware of how intermediaries can help.

“This shows there is still much opportunity for brokers to promote their services to help guide aspiring buyers to a mortgage best suited to their needs, at a potentially overwhelming time of their life.”

Almost a third (32%) of potential first-time homeowners would aim for a detached house as their first property and nearly half (49%) would consider a semi-detached house. Less than a quarter (24%) would be happy to settle for a studio or flat.

Nearly two in five (39%) said it is more important to them than any other life event, including getting married or having children.

Duncombe added: “Our latest First-Time Buyers Report offers an insight into the world of first-time buyers and could help give brokers a better understanding of the challenges they face for example, or what they’re looking for in a property or mortgage which could help brokers when they are speaking to clients just starting out.

“From a customer point of view, it shows that an earlier conversation with a mortgage broker could help prospective first-time buyers consider their options and understand the possibilities sooner in the process.”

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