Omni Capital launches intermediary sales hub

Robyn Hall

February 24, 2015

Replacing Omni Capital’s sales desk function, OC Client Services offers intermediaries a defined point of contact for obtaining lending decisions-in-principle, the issuance of terms, transaction liaison and for product and process advice. It also provides a market intelligence-gathering capability for the lender’s sales, marketing and risk teams.

Omni Capital said the launch of OC Client Services reflects its growing distribution through a broader intermediary spectrum that now includes brokers, distributors, family offices, boutique property consultants and wealth advisers. The lender said its new hub is designed specifically with their discrete needs in mind and will provide hands-on support across its full range of real estate funding options.

Comprising a team of three, OC Client Services is managed by John Craig who reports to Martin Gilsenan, sales director. Craig is a long-serving member of the financial services community. He previously held sales liaison roles at a number of brokerage firms and well-known specialist mortgage lenders.

Stephen Palfreeman is an honours graduate specialising in technology-led marketing solutions. Chief among his responsibilities is data collection and analysis. Utilising the capabilities of ‘SalesForce’ – the team’s customer relationship management platform – Palfreeman will collate and disseminate sales intelligence while simultaneously managing the client communications programme.

And joining OC Client Services at the beginning of March is Andy Reeder who has considerable experience working with brokers and advisers in a sales desk capacity. In his new role with OC Client Services, Reeder will support John Craig to ensure the rapid turnaround of decisions-in-principle and term sheet issuance.

Colin Sanders, Omni Capital’s CEO, said: “A vital part of our offering is that our clients should be able to contact us easily, without fuss and to receive the answers they need. Our new, enhanced service function will ensure this remains the case as we continue to widen our distribution.

“Whilst there is a clear place for technology in short-term property lending, I’ve remained convinced of the over-riding importance of personal communication. That’s why we’re investing in high-calibre personnel who understand the meaning of service and how it can help set Omni Capital truly apart.”

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