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Openwork rebrands to Openwork Partnership

Jake Carter

February 22, 2021

later life rebrand

Openwork has rebranded by changing its name to Openwork Partnership.

The decision is related to the firm wanting to outline the importance of partnership.

It has launched a new website with enhanced functionality including an interactive map, which enables more clients to access support from the network.

According to the firm, it now aims to become the leading network ranked on better outcomes for more clients.

The rebrand began a year ago through collaboration from stakeholders, partners, colleagues, and clients, outlined Openwork Partnership.

Philip Howell, chief executive of The Openwork Partnership, said: ” The simple truth is that Openwork is a partnership with a proud heritage and comprised of over 680 professional practices.

“We are bound together by our unique shareholding structure, and by our common goals and values.

“As we enter an exciting new chapter intent on becoming the first choice for practices, advisers and clients seeking a truly personal service, it is entirely fitting to present ourselves to the market under The Openwork Partnership banner.”

Claire Oldstein, chief marketing officer of The Openwork Partnership, added: “Working together has been the defining part of our approach to the rebrand.

“We want everyone who works with us and interacts with us to feel that the brand is personal to them.

“The reaction from our advisers and colleagues has been really encouraging and we look forward to the next chapter of our story.”


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