Paradigm Mortgage Services has launched a charity drive in aid of The Trussell Trust, which operates a network of over 420 foodbanks across the UK.
The firm will be collecting food supplies via a ‘Reverse Advent’ approach; each day in December Paradigm employees in their respective offices will add food items to a collection which will then be given to their local foodbanks to help those who might be struggling at Christmas.
Bob Hunt (pictured), chief executive of Paradigm Mortgage Services, said: “Christmas is normally a time of enjoyment and, for many of us, over-indulgence.
“Many people throughout the UK though simply don’t have this luxury, and with millions of people living below the poverty line, it is a sad fact that the importance of foodbanks has grown and grown.
“At Paradigm we want to do our bit to support those less fortunate in the UK which is why we have selected The Trussell Trust’s network of foodbanks in the hope that we can give them a much-needed boost of stock at what is always a very busy time for them.
“We’ll be running our ‘Reverse Advent’ charity drive and encouraging both our members and the wider intermediary market, including lenders and providers, to do the same.
“We now have over 1,290 member firms and we believe we can make a real difference if they all get involved and help those who are struggling at Christmas.
“For many people, this isn’t necessarily the most wonderful time of the year and we want to help make it a little better for those most in need.”
Paradigm wants everyone who can to get involved and implement their own ‘Reverse Advent’ and donate non-perishable food items to their local foodbank.
All food supplied to The Trussell Trust foodbanks is provided to local people.
Alternatively, Paradigm is accepting donations at its office in Solihull, and will ensure they are all taken to The Trussell Trust foodbank on 20 December.
It also wants to hear from anybody who gets involved in the ‘Reverse Advent’ initiative via social media, encouraging them to share details and photos using the hashtag: #ParadigmHelpFightHunger.
The Trussell Trust is the only nationwide network of foodbanks in the UK, providing emergency food and support to those in crisis.
Over 13 million people live below the poverty line in this country resulting in many people going hungry every day.