Paradigm Protect has added British Friendly to its provider panel.
All Paradigm Protect member firms will now have access to British Friendly’s short and long-term income protection products.
Mike Allison, head of protection at Paradigm, said: “We are very pleased to be able to provide our member firms with access to British Friendly and its products, which deliver a variety of well thought-out income protection options at a highly-competitive premium level.
“British Friendly is however a provider that understand it’s not just about the pricing but also the additional benefits that can be provided to members.
“We talk a lot in the protection space about not just focusing on what policies can protect against but what other advantages they can provide during the lifetime of a policy, and British Friendly deliver in this area via its two main programmes of benefits.
“We believe this is a comprehensive offering for Paradigm firms and their clients and look forward to working closely with the British Friendly team going forward.”
Julie Greenwood, distribution director at British Friendly, added: “Paradigm is an award-winning distributor, and at British Friendly we are delighted to be added to their protection panel, allowing their members to access our income protection products.
“We are looking forward to working closely with Paradigm Protect and their members to highlight the importance of protection.
“We believe that our income protection plans will add real value to their members and will help to ensure more of their clients sleep well at night, knowing their income is protected if they are too ill or injured to work.”