Paradigm Mortgage Services will be repeating its ‘Reverse Advent’ charity drive in aid of The Trussell Trust.
The Trussell Trust is a nationwide network of foodbanks providing emergency food and support to people in crisis right across the UK.
Paradigm will be collecting food supplies via this ‘Reverse Advent’ approach.
Each day in December, Paradigm employees in their respective offices will add non-perishable food items to a collection which will then be given to their local foodbanks to help those less fortunate during the holiday season.
Riona Mulherin, head of marketing at Paradigm Mortgage Services, said: “Last year we introduced this ‘Reverse Advent’ charity drive and it was such a success, with so much food collected for local food banks, that we have decided to repeat it again.
“It’s deeply unfortunate that so many people live below the poverty line and need to use food banks, especially at Christmas time.
“We hope that our activities will bolster the stocks available to ensure all those who need these services can get what they require.
“We’ll be doing this at Paradigm offices, and we’re urging all our member firms, plus our lender and provider partners to do likewise so we’re able to tangibly support the fantastic work of The Trussell Trust.
“We’ll be actively promoting this initiative on social media in the hope of getting additional support from the wider industry too; if you’re collecting at your offices, we’d love to see photos”
Paradigm is also accepting donations at its office in Solihull and will ensure they are all taken to its local foodbank on 20 December.