More 2 life has appointed Paul Glynn as director of sales.
He was previously sales and marketing director at My Acquisition Expert, connecting financial services partners with their target customers through the use of big data analytics and technology innovation.
Prior to this, Glynn held senior roles at Just Retirement and Partnership, where he built up strong relationships across the equity release, annuity and long-term care markets.
Dave Harris, chief executive officer at the equity release lender, said: “I’m pleased to welcome Paul to the more 2 life team. As we look to grow the business and expand our position in the equity release market, Paul’s knowledge and expertise will undoubtedly prove to be beneficial.
“We will continue to innovate, increase our range of products and continue to support independent advisers in order to meet the changing needs of the market.”
Having spent the vast majority of his career in this field, Glynn has gained experience in implementing data-led distribution strategies to increase market share, whilst also working closely with partners to develop long term strategic relationships.
Glynn added: “Now is an exciting time for the equity release market, so it is fantastic to be joining an innovative lender like more 2 life as both the sector and company is expanding.
“I am very much looking forward to working with the team and our intermediary partners to take advantage of the opportunities ahead and help more 2 life continue to reach its long-term goal of being the most innovative lender in the market.”