Paymentshield has appointed Simon Parish as a regional sales manager for London and Kent.
He joins from Metro Bank where he was a business development manager.
Parish said: “Having worked in financial services for 15 years I feel excited and passionate about the move to become a regional sales manager at Paymentshield.
“The experience and contacts I’ve gained over the years will really stand me in good stead for my new role and benefit both Paymentshield and our advisers.
“Protection and general insurance were always an area of interest for me when I was a mortgage broker and I always strived to ensure that my customers were fully covered when they moved into their dream home.
“As I broker, I understood the importance of this, and I know that Paymentshield has the tools available to help brokers and insurance specialists alike provide their customers with the best protection possible.
“I’m looking forward to immersing myself fully into the business and undertaking quality meetings to add value to the market.”
Paymentshield now has a 34 strong sales team, including 12 regional sales managers.
Emma Green, head of intermediary sales at Paymentshield, added: “As a leader in the GI market, we understand the importance of giving advisers a complete experience that combines product, price, technology and service.
“We have launched some really exciting enhancements to our proposition and technology in recent months and a strong sales team is a vital element of the experience we provide for our advisers.
“This is why we have continued to invest in the support we offer advisers with new roles and a commitment to high calibre recruitment.
“I believe that, at Paymentshield, we now have the strongest team in the market, both in terms of quality and quantity.”